Blue-toned silhouette illustration of a costumed guitarist posing onstage before a bright circular spotlight, flanked by towering speaker stacks and an enthusiastic crowd with raised hands.

How 1970s Arena Rock Turned Guitar Playing Into Visual Theater

Ace Frehley and KISS made the lead guitarist part musician, part character and part special effect. Here is how riffs, amplifiers and theatrical staging transformed the 1970s rock concert.

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